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Start your own business : the only startup book you'll ever need
Lesonsky, Rieva.
| Publisher: |
Entrepreneur Press, |
| Pub date: |
c2007. |
| Pages: |
xiv, 720 p. : |
| ISBN: |
9781599180816 |
| Copy info: |
7 copies available at Aspen Hill Library, Marilyn J. Praisner Library, Germantown Library, Rockville Library, Silver Spring Library, Wheaton Library, and White Oak Library.
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YOUR ROAD MAP to BUSINESS SUCCESS From the editors ofEntrepreneurmagazine, this bestselling business startup book has helped hundreds of thousands of readers start their own businesses. Revised, expanded and updated, the 4th edition will help you save time and money, minimize mistakes and maximize profits.Our practical, easy-to-follow advice takes you step by step through the startup journey and guides you through the first three years of business ownership. You'll find the comprehensive, in-depth information you need to bring your business to life, plus dozens of work sheets and checklists you can use to measure your progress along the way.HERE'S MORE OF WHAT YOU'LL FIND INSIDE:HOW TO get business ideas and pinpoint your target marketSECRETS OF successful marketing, from building a brand and promoting your business online to free and low-cost promotion ideas and effective selling techniquesHOW TO harness the power of the internet to simplify startup and increase your chances of business successCREATIVE WAYS to finance startup and growthHOW TO take advantage of the latest technology to set up an efficient business on a budgetPLUS: Contact information and websites for hundreds of resources, including startup assistance sources, government offices and small-business-friendly banks
Distributed by Syndetic Solutions, Inc.
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1 Introduction to retailing |
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2 Business plans |
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3 Buy or start your own? |
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4 Location |
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5 Legal and finance issues |
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6 Operations |
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7 Store design |
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8 Inventory |
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9 Equipment |
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10 Pricing |
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11 Human resources |
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12 Marketing |
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13 Customer service |
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14 Risk management |
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15 Planning for the future |
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Distributed by Syndetic Solutions, Inc.
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ISBN:
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9781599180816 (pbk.) : $24.95
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ISBN:
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1599180812 (pbk.)
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Title:
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Start your own business : the only startup book you'll ever need / Rieva Lesonsky.
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Edition:
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4th ed.
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Publication info:
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[Irvine, Calif.] : Entrepreneur Press, c2007.
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Physical descrip:
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xiv, 720 p. : ill. ; 23 cm.
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General Note:
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Includes index.
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Contents:
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On your mark -- Think -- Introduction -- Taking the plunge : get ready to be an entrepreneur -- Good idea! : how to get an idea for your business -- Good timing : should you launch your business full or part time? -- Build it or buy it? : starting a business vs. buying one -- Plan -- Choose your target : defining your market -- If you build it, will they come? : conducting market research -- The name game : naming your business -- Make it legal : choosing a business structure -- Plan of attack : creating a winning business plan -- It's official : don't forget licenses and permits -- Protect yourself : understanding patents, trademarks and copyrights -- Call in the pros : hiring a lawyer and an accountant -- Fund -- All in the family : financing starts with yourself and friends and relatives -- Nothing ventured, nothing gained : how to find and attract investors -- Looking for loans : the ins and outs of debt financing -- Fed funds : how to get government loans -- Get set -- Prepare -- What's your deal? negotiating successfully -- Site seeking : choosing a location for your business -- Bring it home : starting a homebased business -- Looking good : creating a professional image -- Stock answers : the lowdown on inventory -- It's in the mail : setting up mailing systems and shipping accounts -- Charging ahead : offering your customers credit -- Cover your assets : getting business insurance -- Staff smarts : hiring employees -- Perk up : setting employee policies and benefits -- Buy -- Buyer's guide : business equipment basics -- Play it safe : tech security and privacy -- Business 24/7 : using technology to boost your productivity -- Net works : building your company website -- Keep in touch : using technology to stay connected -- Drive time : the inside scoop on buying or leasing a car -- Go -- Market -- Brand aid : building a brand -- Marketing genius : advertising and marketing your business -- Net sales : online advertising and marketing -- Talking points : how to promote your business -- Sell it! : effective selling techniques -- Now serving : offering superior customer service -- Profit -- Keeping score : the basics of bookkeeping -- Making a statement : how to create financial statements -- On the money : effectively managing your finances -- Pay day : how to pay yourself -- Tax talk : what you need to know about your taxes -- Succeed -- It's about time : time management -- Second wind : learning from your failures -- Appendix A: business resources -- Appendix B: government listings -- Appendix C: small-business-friendly banks -- Index.
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Subject term:
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New business enterprises--Management.
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Subject term:
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Small business--Management.
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Added author:
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Lesonsky, Rieva.
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Added Author:
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Entrepreneur Media, Inc.
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Electronic access:
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http://www.loc.gov/catdir/toc/ecip072/2006034043.html
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Electronic access:
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http://www.loc.gov/catdir/enhancements/fy0703/2006034043-b.html
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Electronic access:
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http://www.loc.gov/catdir/enhancements/fy0703/2006034043-d.html
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